2018 Black Friday and Cyber Monday Recap

2018 was Deliverr’s first Black Friday and Cyber Monday, and in true Deliverr fashion, we kept a close eye on metrics. Here’s what we discovered in terms of sales boost, category trends, and more.

Boost in sales

Looking at our daily order volumes and averages, the average daily order volume across all Deliverr sellers tripled on Black Friday (and almost quadrupled on Cyber Monday), with one seller seeing a 15x increase.


We predict this will only get better, as Walmart’s year-over-year Thanksgiving and Black Friday sales is up 23%.

Top categories

The top categories we noticed that did especially well were:

  1. Electronics
  2. Toys
  3. Baby

Fast shipping exceeding seller expectations

Looking back, Black Friday and Cyber Monday exceeded our sellers’ expectations, particularly on Walmart. Many of them underestimated their sales velocity, even if they had the same items on sale last year.

There are two main reasons for this; Walmart Free 2-Day Shipping and Walmart sponsored products.

With 2-day shipping tags and access to performance ads, Deliverr sellers were able to get their listings in front of significantly more buyers than last year, which led to some great sales results (but quite a few stockouts).

We’re hiring!

Take a look at our open roles here: deliverr.com/careers

Join 50,000+ sellers that receive the latest eCommerce and DTC insights straight to their inbox.

You might also like