A shoppable video platform is a platform that allows consumers to purchase products by clicking on a video. In short, the video is embedded with a link that will take the shopper directly to the product. Video sales have taken off in the last few years, especially since Instagram released their “reels” feature, and the social media platform TikTok has grown in popularity as well, making now the perfect time to finally invest in a video platform to improve your marketing. It is always important for any eCommerce business to keep up with the trends, and right now, video is trending. More and more people are shopping online and via social media, and thankfully, there are a lot of different ways for business owners to share their products via video.
In addition to keeping up with the latest trends, no matter what you’re selling, video can help boost your eCommerce sales. Research shows that websites with video content saw a 340% increase in time spent on the site and an over 80% increase in sales. Check out this article to learn more about how adding video to your website can benefit your eCommerce business.
Shoppable Video Platforms to Consider in 2022
Product Q&A’s, demonstrations on how to use the product, customer review videos, bloopers, explaining how a product is made, and so much more are all great ways to promote your products via video, so there are no excuses for not adding video marketing to your content strategy! Not sure how to get started? Check out these six popular video-sharing platforms that are guaranteed to help your eCommerce business explode.
Buywith is a great platform for companies that work with influencers. This platform allows influencers to live stream a video with their followers and shop at the same time. The consumers can then purchase the products live with the influencer. There is also a chat feature that automatically filters out any negative comments. Buywith has been used by MAC, Bobby Brown, 7 for all mankind, and more. It also allows some analytic tracking. You can book a demo of the platform here.
Livescale is similar to Instagram live, except you can purchase products directly from the video while it is live. This platform also allows consumers to ask questions during the video, which the content creator can answer live. Livescale has been used by many reputable businesses, including Urban Decay, Vans, and L’oreal. Click here to set up your Livescale now.
Shoploop is Google’s shoppable video platform. It should be noted that at the moment, you must apply to share content on this platform – and currently, they are mainly looking for beauty influencers to share beauty and skincare tips such as makeup, hair, and nails. Shoploop videos will share actual users reporting on their experience with a product. It has a link in the bottom corner of the video that will take you directly to the product on your site. The videos can be no longer than 90 seconds, and at the moment, this platform is only available for mobile devices. That being said, they are working on launching the website version soon.
As of 2021, Facebook has over 2.50 billion followers. This makes it a perfect place for any type of eCommerce business to sell its product. Facebook allows users to make a video playlist for all of the products they plan to talk about, which can help make planning your content and what to say easier. Both Facebook Live videos and those posted on yoru timeline have a much longer timespan than some of the other platforms in this list; that being said, keep in mind that while you can make your video 10 minutes long, you want to make sure that it is going to keep the attention of your audience. People generally enjoy quick consumption of a product – most viewers are more likely to pay attention and watch entire videos that are only 2-3 minutes long.
One interesting thing about Clicktivated is that it has automatic product tracking, making the process of content creation and editing easier for the business. Similar to all the other platforms, consumers can shop directly from the video, but Clicktivated allows consumers to click on the products they want and save them so you can store everything you click on in one place. These videos can be anything from commercial-like videos to videos of influencers testing the products live on camera. Consumers can also like certain categories, such as beauty, home decor, or health, and Clicktivated will personalize their feed to show more of these products. Clicktivated has been used by BMW, Bass Pro Shop, Macy’s, and Under Armor, among other well-known brands.
Spin was voted the number one retail tech startup to watch in 2020 by the Retail Technology Innovation Hub. It caterers to impulse buying through live stream videos. The products discussed are displayed at the bottom of the stream, and all consumers need to do is click the link to purchase the product. Spin is also linked to Shopify, so you can sync products. This platform is great for businesses that work with influencers to create content as it helps store influencer content, and you can even payout your influencers directly through Spin.
According to Cisco, by the year 2022 more than 80% of internet usage will be watching and downloading videos. Other research has reported that people spend an average of 16 hours a week consuming video content. Video is becoming increasingly popular as a way for consumers to view product content. If you are new to the video world, you do not necessarily need to go out and buy a nice camera – you can use your iPhone or Android to record the videos. There are free classes you can take to learn more about how to create high-quality videos for your viewers, which will help to make sure that your videos take off and generate more views, sales, and overall engagement.