Starting an eCommerce business on Amazon may seem straightforward, but growing that business is another matter. With millions of potential customers and thousands of competitors, scaling your Amazon store can require skills, expertise, and time that you simply don’t have – but that doesn’t mean you can’t get them.
From fulfillment support to virtual assistants and marketing agencies; using the top Amazon optimization services can take your business to new levels.
Why use external Amazon services
When you’ve nurtured your eCommerce business from an idea into a successful operation, it can be difficult to let things go and get other people (and their ideas) involved. But keeping your entire Amazon business in-house deprives you of significant business-growing benefits.
You’re the expert at making your products, but you need experts in the marketplace. Successful and sustainable business growth requires high-level knowledge of things like Amazon’s latest algorithm changes, optimal warehouse flow, and tax reporting requirements.
Bringing that knowledge into your business via external Amazon optimization services gives you an advantage over that competitor who’s still coming to grips with Amazon’s last algorithm change. In addition to supporting you with that external expertise, it’ll also free up your time to focus more on what you do best.
Time and efficiency
This external expertise also brings significant time and efficiency advantages for your eCommerce business. Not only do experts know how to complete tasks more efficiently thanks to their experience, staff, and scale, they can also relieve you of some hefty time-consuming tasks.
With your business running more efficiently, you can achieve significant cost savings through decreased staff wages paired with increased order volumes. Plus, outsourced services often have access to cheaper rates (such as shipping rates) and the latest software and technology – saving you even more money.
Together, these benefits give you the capacity to grow your Amazon business. You have more time and money to invest in physical and customer growth, as well as having access to the expertise that ensures you scale successfully and sustainably.
The top Amazon optimization services
Where should you begin your search when outsourcing Amazon services?
1. Marketing agencies
Marketing is a relentless task that is continually changing, but it’s vital for your business growth. Using a specialist marketing agency ensures that your business is creating and running successful marketing strategies that bring ROI and increased profits by:
- Creating interesting social media content that boosts your engagement;
- Running Amazon PPC ad campaigns and analyzing the results;
- Designing email marketing campaigns that get clicks; and
- Using market research to improve your results.
Third party sellers in particular stand to benefit greatly from marketing agencies, as it can be harder (with more competition) to market a brand you don’t have exclusive selling rights to.
2. SEO agencies
89% of shoppers start their search with a search engine – good SEO helps you rank higher in search results on Google and Amazon. That increased visibility can increase your sales to fuel your growth.
But knowing and maintaining SEO is no small feat. Algorithms change, your competitors’ strategies change, and your business direction varies. An SEO expert is well equipped to understand and manage it all by:
- Enhancing your Amazon listings using product descriptions, image optimization, and hidden keywords;
- Understanding how Amazon SEO differs from regular search results (ie. higher focus on conversions);
- Improving your presence on Google by using longtail keywords, metadata and link building; and
- Conducting keyword research to understand and target your niche.
3. Graphic designers
Growing an eCommerce business requires a strong and professional brand – one that stands out and that customers can trust. Graphic designers are the experts when it comes to this, creating professional and engaging branding through logos, banners, images, and graphics. They know the colors that grab attention, the fonts that influence mood, and the layout that will get customers buying your products and returning for more.
4. Fulfillment services
Growing an Amazon business requires fulfilling an increased number of orders quickly and efficiently – something difficult to achieve in-house. Outsourcing to FBA or partnering with an outsourced fulfillment service that can support SFP helps you to truly scale your eCommerce store by:
- Delivering your items quickly, across the country – allowing you to attract more customers;
- Handling high and increasing order volumes – enabling you to grow without worry;
- Offering cheaper shipping and fulfillment costs – saving you money that can be used to provide free shipping;
- Using inventory management software – opening up the possibilities of multi-channel selling; and
- Guaranteeing a professional service – enhancing your customer reviews.
Tip: Be sure to go with an option that allows you to get on Amazon Prime.
5. Customer service
Customer service is crucial for expansion, but requires constant attention. It’s = a significant drain on your time that will only get bigger as you grow.
Give your customers the focus and engagement they deserve by optimizing your customer service and outsourcing it to professionals who can turn queries, issues, and returns into positive customer experiences and reviews.
Never underestimate the importance of a quality bookkeeper. With money coming in and out, different taxes to pay, and international VAT to think about, the knowledge (and software) of a bookkeeper can be the difference between making a profit or going under. Bookkeepers and accountants can advise you on the health of your business, as well as offering invaluable support with the growth of your business.
Sometimes, it’s the smallest tasks that take up the most time. Day-to-day and repetitive tasks aren’t a valuable use of your time, so outsource them to a virtual assistant who can get them done instead, and take back the time needed to grow your business.
Anything from reporting and filing to responding to emails can be passed their way, and with competitive rates in the VA space, this can only enhance your business growth.
[Bonus] 8. Travel agent
Well, you’ll need something to do with all your new time!
It’s difficult letting go of your Amazon business, but it’s the only way that you can gain the expertise, money, and time to grow and sustain your Amazon business. Plus, with many of these tasks being the dread of your to-do list, outsourcing doesn’t just save you time and money – it saves your happiness too; enabling you to continue building the business that you love.