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An Analysis of the Top eCommerce Platforms From 2021

Like everything in the eCommerce world, different web platforms offer a wide range of services and features. There’s something for every brand depending on the variety of products sold, access to multichannel selling, and budget considerations. Let’s take a look at some of the leading eCommerce platforms of 2021 to see what features they offer and how businesses can benefit most from these different options.


Simplified Set-Up & Support

Shopify has been around for over a decade with a mission to make eCommerce better for business owners. Shopify makes it easy to launch an online store by offering themes and support to get your store up and running without needing coding and design experience. Shopify offers a step-by-step guide to start selling on its platform as well as a checklist to migrate your current website to Shopify. These detailed checklists, videos, and tutorials give new subscribers plenty of knowledge to start selling online. Shopify also boasts a 24/7 customer support team that helps troubleshoot problems or offer advice for your growing business. A community forum, help center, and contact options like live chat, phone, and email give you the blanket of support needed to get up and running.

Additional Benefits

A huge perk of Shopify’s model is that retailers can list a vast amount of products while offering unlimited bandwidth and storage. This allows your site to grow right along with your business. Digital products can also be sold on this platform, with downloads available right from Shopify’s site. Shopify allows you to sell across different sales channels while connecting them all under one umbrella. 


Overall, Shopify seems to be best for new eCommerce retailers just starting out. Customization is possible, but there are only a few free templates available, and the blogging capabilities are basic. This platform does not offer a free option, and some plans are pricey depending on the needs of your company. The scalability of the platform with unlimited products and bandwidth makes it a worthwhile consideration. 


Attractive and Customizable 

If you’re looking for something to set your brand apart and create a website that is aesthetically pleasing, look no further than Squarespace. The pre-built design features allow users to start with a professional-looking page, but with the ability to rearrange, delete, or add to the design to fit the needs of your online store. There are many templates available that are customizable to fit the style of your brand, without needing design expertise. The templates offer various page options for traditional product pages, galleries, and blogs. They offer attractive layouts that are created for mobile devices and modern browsers. Let’s face it—looks matter in eCommerce and Squarespace has the tools readily available to make an attractive online store that best represents your products.

Integration to Make Selling Simple

Integrations allow retailers to accept many different payment types: Stripe, PayPal, Apple Pay, and more. Squarespace also has connected services to calculate sales tax, connect your social media accounts, and integrate with shipping carriers. 


Squarespace is best for brands that are just starting out and are looking to design an attractive website. It’s also great for eCommerce retailers with specific needs. Aside from selling physical products, there are templates that allow your customers to schedule services, download digital content, set up subscriptions, or purchase gift cards. The possibilities are endless and there’s enough support through tutorials to create these spaces to meet the needs of your brand.


Scalability for Growing Businesses

As the name suggests, BigCommerce is a great option for businesses that are ready to grow and tackle large sales spanning different channels. BigCommerce offers multichannel selling and integrates Amazon, eBay, Facebook, Instagram, Pinterest, and Google Shopping. This means if you update a description or price on one marketplace, it will automatically update everywhere your product is sold. If your brand already takes advantage of selling on other sites or through social media, BigCommerce is the next step in streamlining the work you do to keep these sites updated.

Conversion Support

Unlike other platforms, BigCommerce has a ton of built-in features to boost conversions. Instead of additional apps, many tools are readily available for retailers. BigCommerce allows brands to access unique promotions and discounts, virtual wallets, SEO support, and merchandising to meet the needs of your company. BigCommerce also boasts the most POS integrations and can even help you sync your system to track both online and offline sales.


BigCommerce is a platform for brands that are ready to take their online store to the next level. While not as user-friendly as the previously mentioned platforms, there’s a lot available to create a store that is integrated and capable of exponential growth. Setting up a store on this site requires more time, but is worth it for eCommerce retailers looking for innovative sales features to help run their business.

Ecwid (Ecommerce Widget)

Build on Existing Online Presence

Ecwid is a unique platform that can be added to blogs and existing websites to offer an online storefront with existing content from your brand. The appeal to Ecwid is its free plan which allows users to create an online store. There’s an opportunity to upgrade if needed, which offers an opportunity for multichannel selling offered by the app. The platform boasts integrations to allow you to sell across social media channels including TikTok, Whatsapp, YouTube, Facebook, and more. 

Start Selling Quickly

Because of the adaptability of this widget, adding a storefront to your existing website allows you to begin selling quickly. The platform also offers a website builder, similar to other platforms we have highlighted. It has built-in features that allow you to add new sales channels, offer discounts, automate marketing, and also has capabilities to sell digital products and subscriptions. 


Ecwid is a great starting point for small businesses that already have a blog or website to showcase their product. With no transaction fees and a free basic plan, this is a low-risk option to get selling quickly without spending time designing a website. At just $15 per month, a business can integrate multichannel selling and a POS system. While it may not offer the bells and whistles of other platforms, it is a great way to create an online storefront quickly using websites that you already have up and running.

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