Ani Energy is changing the way we energize. Founded by Bryce Hall and Josh Richards in the midst of the COVID-19 pandemic, Ani Energy boasts an awesome taste and a simple formulation for energy and focus without caffeine and other additives.Â
After first launching directly with Deliverr in 2020, Ani Energy was able to increase its Average Order Value (AOV) by 12% using 2-Day Fast Tags on its eCommerce site. At the end of 2021, the brand was able to drive even more growth month-over-month (November-December) with next-day Cart Minimum Fast Tags. Read on to learn how implementing free next-day delivery impacted Ani Energy’s conversion rate.
Ultra-fast next-day delivery with minimum order volumes
Although Ani Energy knew offering fast delivery speeds would boost its conversion rate and drive more sales, the brand was careful to measure its costs and profits to ensure healthy margins.
The brand found that paying for fast shipping on a single item order hurt its margins, but saw a 5-10% improvement when shipping two cases (in addition to greater sales lift). Ani Energy could then use these higher margins to give value back to the customer with even faster shipping.
After seeing a 12% lift in both average order value and average units per order with 2-day Fast Tags for orders of two cases or more, Ani Energy wanted to test next-day delivery Fast Tags for orders over $40.
By implementing Deliverr’s Cart Minimum Fast Tags on its website, Ani Energy saw a 33.1% increase in orders placed in just one month (Nov-Dec 2021) and was able to boost sales by an estimated 19.7% (the sales attributed to the benefit of fast shipping).
Learn more about our methodology for calculating this boost in sales here.
This strategy increased Ani Energy’s profits per unit, improved its net margins, and helped the brand continue to push larger economies of scale.
Find out howAni Energy and other small- to medium-sized brands are growing their business with Deliverr’s Fulfillment and Logistics Services.
