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Blog > Tools and Software > Deliverr Q&A: What’s the difference between a direct connection and a listing or inventory management tool?

Deliverr Q&A: What’s the difference between a direct connection and a listing or inventory management tool?

Deliverr sits at the end of the eCommerce journey, fueling fast and last-mile delivery through our expansive warehouse network. Let’s shed some light on a common question we receive on how we receive and update your inventory: either through an integration or a direct connection.

What is a direct connection to Deliverr?

The direct connection to Deliverr is exactly what it sounds like: you can connect a sales channel straight into our platform, like an electronic into a socket in the wall.

Here’s a simple diagram:

How does a sales channel direct connection communicate with Deliverr?

We’ll communicate with the sales channels in two ways.

1) We sync your products at connection

After you connect it, we will receive product catalog data: SKUs and product titles, and sometimes other information like dimensions from your marketplace, recorded in the Deliverr Inventory page.

2) We update inventory quantities in your sales channel

Once you start set up Deliverr to fulfill your products, we update your inventory quantities in your marketplace or shopping cart to make sure what’s in our warehouses matches the amount ready to be sold.

You will not need to manually update inventory quantities at any time during the setup or selling process, as this should be an automatic process! Also, it’s important to consistently monitor when you may need to replenish your inventory in Deliverr so you don’t lose any fast shipping tags.

Which direct connections does Deliverr support?

You can currently link your inventory to Deliverr through the following direct connections:

  • Walmart
  • eBay
  • Wish
  • Shopify

Does Deliverr support multiple direct connections to sales channels?

We do! Select one to start with, and then once you reach the Seller Portal, you can add more under Channels.

  1. Head over to
  2. Click Add Sales Channel
  3. Enter keys or login information to sync data

What is an integration?

Think of an integration as the “middleman” that sits between the sales channel — such as Walmart or Amazon — and the fulfillment channel: Deliverr. Multi-channel sellers like using these tools because they can automate the selling process, managing inventory and/or listings across several sales channels at scale.

The connection looks like this:

What is the function of an integration?

These integrations are often an all-in-one solution storing your product, listing and inventory data while routing. That product is synced over to Deliverr at first connection.

Integrations usually have either, or both main functionalities:

1) Inventory Management

Inventory management tools primarily track inventory levels, orders, sales and deliveries and automate other parts of the selling process.

Example: You sell board games, so you use your inventory management system to determine when you should replenish the number across all sales channels. You also create a routing rule in your tool so that every eBay order automatically goes to your own warehouse, while the rest of your orders are fulfilled by Deliverr.

2) Listing

Some integrations are listing tools, which enable you to apply and list your inventory in bulk across supported sales channels.

Example: You have a bath soap with a SKU “BATH123”. It’s recommended that you create listings within your integration across all sales channels. Once you connect your tool to Deliverr, BATH123 sits in the Inventory page.

How do integrations communicate with Deliverr?

When you sync the integration to our platform, we will receive information about your product catalog and import it into the Inventory section. Much like a direct connection, an integration will:

  1. Syncs inventory information from your integration into Deliverr
  2. Uses Deliverr to update inventory levels into your sales channel so you can keep track of your quantity

If I add a SKU or remove it from my integration, will it update in Deliverr?

To the first part of the question — yes, we will pull over that information once a day automatically. Otherwise, feel free to “Sync” on the Inventory page and that should happen within minutes.

If you remove a SKU from your catalog in your integration, Deliverr will not delete that product.

If I have a bundle or kit in my integration, will that pass over to Deliverr?

Your bundles and kits in your integration will not appear as a “bundle” in Deliverr. We will import all of the SKUs that make up the bundle into the Inventory page, however. If you decide to set up bundle or kitting, your integration will create and manage listings and inventory for the bundle, but you’d need to break it into component parts when it’s time to send your inventory over to us. We do not read the products as a bundle.

If you want to sell your products in a set (for example, if you’re selling a bath kit with multiple products) please label that set as a single SKU. Also, put a sticker on the set packaging to indicate that it’s sold together.

Will my SKU update in Deliverr if I change the product title in my integration?

It will not, unfortunately. We store only one title per product, so if you create a dozen aliases, we’re only going to sync (pull over) the first one we received upon connection.

Which integration makes sense for me to use?

Luckily, we have a ton of options! You can do any of the following:

  1. Explore at and toggle the left menu to see your inventory management and listing tool options. Bonus: check out and take advantage of our ongoing promotions.
  2. Be sure to check if your sales channel is being supported by an integration before connecting it. For example, if you’re selling items on Google Shopping Actions, you’d only want to use the integrations that plug into that channel.
  3. Also, feel free to book time with a fulfillment specialist if you need an expert second opinion. We’ll help you determine what makes sense for your business.

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