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How to source products for Wish

With more than 300 million customers and 2 million orders per day, Wish is a powerful sales channel for any online seller. But success on the platform requires knowing how to source products for Wish that generate clicks, sales, and profits.

In this guide, we’re sharing a step-by-step process on how to source best sellers for Wish, including what to look for and how to find it.

Why product sourcing for Wish is a crucial step

Proper product sourcing is a critical step for anyone starting to sell on Wish, expanding to Wish, or introducing new product lines.

To help, we’ve simplified the product sourcing process into six steps that ensure you achieve:

  • Sales: Sourcing products that are in demand and sell well on Wish.
  • Growth: Identifying products that will grow your Wish store.
  • Managed risk: Balancing your product lines with both guaranteed and potential best sellers.
  • Dominance: Sourcing products that are easy to rank at the top of the search results and ahead of your competitors.

Failure to conduct proper product sourcing could result in slow-moving stock that requires price reductions or writing off – neither of which are ideal for your profits or reputation.

What to look for in a product for Wish

If you caught our blog on product sourcing techniques by channel, you’ll know that different products perform differently on each sales channel. This is due to the different audiences, specialties, and competition on individual marketplaces.

Taking this into account, the best products to source for Wish should meet the following criteria:


Much of the Wish customer base are Millennials and Gen Z, who value niche products and experiences. The Wish app feeds these values with its intuitive and customized shopping feed, which makes it easier to get niche products in front of the right audience.


Wish shoppers love variations, so products that come in different colors, sizes, and options perform particularly well.


Wish’s phenomenal success is boils down to affordability. They are able to provide inexpensive products at the lowest price possible. Therefore, your products must be competitively priced.

Low shipping costs

Likewise, Wish shoppers don’t want to pay for high shipping costs, and neither do you. The revenue share-based selling fee means that you need to keep your fulfillment costs as low as possible – that includes storage, shipping, and packaging expenses.

Fast fulfillment

Wish Express sellers must fulfill items within five days or fewer, meaning that you need to source products that are quick to ship across the country.

How to source products for Wish

There are seven steps for sourcing products for Wish.

1. Understand the different sourcing options

To sell on Wish, you must be a manufacturer, brand owner, retailer, crafter, creator, or artist. This means you have the following sourcing options available.

  • Direct-to-consumer: Manufacturing or creating your own products to sell directly to customers on Wish.
  • Wholesale: Buying stock from a manufacturer or supplier to retail on Wish.
  • Dropshipping: Retailing the products of a third party who stores and ships items directly to your customers.
  • White label: Buying unbranded products from a manufacturer and labeling them as your own brand to sell.

Your current knowledge, skills, and funding will largely dictate the best sourcing option for your business.

2. Brainstorm product ideas

Initial product inspiration can come for a variety of sources, including;

  • Yourself: Your own hobbies, interests, areas of expertise, and sources of frustration – or those of your family and friends.
  • Sales channels: Using Amazon, eBay, Walmart, and Google to see what others are selling (or not selling!)
  • Social media: Browsing social media channels to see what products are popular or what problems people are talking about.

Nothing is off-limits at this stage, but ideally, you’re looking for a product that solves a common issue, meets the criteria mentioned above, and doesn’t fall into Wish’s prohibited items list.

3. Research market demand

The most crucial step in sourcing products for Wish is validating your ideas by researching market demand.

Market demand represents the number of shoppers who want to and can purchase your product. This involves factors such as overall interest, price, shopping channels, and trends.

What to look for

Preferably, you want a product that has a growing or unmet demand – demonstrating customer interest and a market that’s easy to enter and compete in.

This can be ascertained from the following information:

  • Current shopping trends – Products that are performing well on Wish and other sales channels.
  • Current search trends – Products that are being regularly searched  for on Google and Bing.
  • Search results – A lack of relevant search results on search engines or sales channels.
  • Advertising costs – Low advertising costs for high volume search terms.
  • Customer reviews – Negative reviews about product quality. (There may be an opportunity here to provide something better)
  • Seller reviews – Negative reviews about customer service or shipping speeds.
  • Low stock levels – Resulting from an inability to keep up with demand.
  • Low prices or bundled products – Resulting from an inability to shift stock.

Where to look

It’s good practice to use as many sources as possible when researching market demand. Common product sourcing tools include:

Online marketplaces

Online marketplaces give you insights into the most popular items of the moment, which you can then click on to gather information for establishing demand.

Great places to start include Best Sellers on Wish, Amazon Best Sellers, eBay Daily Deals, and Walmart Top Selling Items.


Google is perfect for identifying consumer needs that aren’t met yet by other third-party sellers or online sales channels, and for predicting future demand based on previous search patterns.

Google Trends shows you the search history over time for different keywords, while Google Keyword Planner gives you insights into search volume, advertising costs, and keyword competition.

Potential customers

Your potential customers are the best people to ask about your potential products. Speak to people about your product ideas to gauge interest, appropriate pricing, and whether they’re right for Wish. You could even test-run a small sample of products by listing them on Wish and seeing how they perform.

4. Assess your competition

Your market demand research should also give you enough information to analyze your potential competition.

Look for products that aren’t dominated by well-established sellers and allow you to compete on areas such as:

  • Price
  • Product quality
  • Product availability
  • Shipping speeds
  • Customer service

5. Find suppliers

Google, trade shows, and seller forums are great places to identify potential suppliers.

When speaking to a supplier for the first time, gather information on:

  • Pricing, including any additional costs and shipping charges
  • Minimum and maximum order qualities
  • Lead times and expedited shipping options
  • Onboarding

And, don’t be afraid to ask for customer testimonials or sample products.

6. Calculate potential profit

Using your market and supplier research, you can predict your potential profit using the following calculation:

Selling price – (sourcing fee + revenue share + fulfillment costs)

Tip: Use our fulfillment cost calculator to find your fulfillment fees.

Go for it

After completing these six steps, you should have identified a selection of products perfect for selling on Wish. But it’s not over yet.

Your products are only as successful as your listings, advertising, and shipping. But more on that in another blog.

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