Learn how partnering with Deliverr helped Bears for Humanity decrease slow delivery times and improve its customer experience.
Deliverr Services and Solutions Used
About Bears for Humanity
Co-founded in 2015 by Vijay and Renju Prathap, Bears for Humanity is a pioneer in organics, manufacturing safe and eco-friendly products. Their plush toys, gifts, and apparel are made with organic cotton, including zero chemicals, pesticides, or heavy metals. Additionally, the company follows the Global Organic Textile Standard (GOTS), which includes both environmental and social provisions, and the Global Recycled Standard (GRS), which includes only using recycled polyester. Bears for Humanity makes custom plush and apparel for reputable global companies like United Airlines, Guitar Center, California Baby, Whole Foods, Aramark, Cartoon Saloon, and more.
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The company creates fair trade living wage jobs while simultaneously giving back to cases for children, animals, and the environment. All of their products are hand-sewn and the plush toys are stuffed with love by women and men from underserved communities. With each customer purchase, a teddy bear is donated to a child in need. Additionally, the company has created 200 manufacturing jobs in the US and works with over 15,000 organic cotton farmers.
Deliverr spoke with one of the co-founders of Bears for Humanity, Vijay Prathap, to learn more about the company’s fulfillment challenges, their struggle to deliver orders quickly and efficiently, and how they utilized Deliverr to enhance its customer experience.
The search for a hassle-free, fast fulfillment experience
Prior to partnering with Deliverr, Bears for Humanity kicked off its eCommerce presence by selling on Amazon. The brand was selling roughly 38,000 bears in one prime week. While this channel helped the company capture the market attention, the founders were concerned that the brand image was becoming diluted. Bears for Humanity realized they wanted to sell directly to customers and get back to its roots of fair trade. Making the switch to a Direct to Consumer (DTC) business meant the company was able to cut out the middleman and avoid paying extra fees, allowing them to still keep product prices low for customers.
With the majority of its customers in coastal cities, Bears for Humanity needed a fulfillment network that could quickly meet the growing demand in these geolocations. In short, they needed a new 3PL partner that could help get products to its customers as quickly as possible.
From a mom-and-pop warehouse to Deliverr
Because Deliverr has 50+ warehouses across the country, the partnership has allowed Bears for Humanity to place their inventory close to demand. Deliverr also provides seamless integration with inventory management, providing notifications for when products are out of stock. Bears for Humanity has 24% repeat customer lifetime, so the technology, inventory management, and transparent pricing that Deliverr provides has been a great asset to the company’s fulfillment process and overall customer experience.
Previously, all Bears for Humanity shipments were coming from one fulfillment center in California—limiting the ability to provide cost-effective express shipping options to customers. By distributing its inventory across the United States in Deliverr’s strategically-placed warehouses, the company was able to decrease package delivery times by -50%. Orders that once took 7-10 days to ship from California now take 3-5 working business days.
In addition to shorter delivery times, Deliverr offers lower costs due to the disbursement of products across various fulfillment centers and helped Bears for Humanity decrease its warehouse costs by -25%. On top of that, +92.3% of products shipped between November ’21 and February ’22 were on time. Delivering products to the customer by the promised delivery date is crucial to the company’s focus of creating a positive customer experience.
“The key to success in eCommerce is customer experience. With Deliverr, we are able to improve and provide a positive customer experience with the fulfillment of orders.”
–Vijay Prathap, Chief Bear Giver & Co-Founder of Bears for Humanity
How to get started with Deliverr today
Deliverr is a leading direct-to-consumer 3PL solution, helping brands not only save on fulfillment costs but to increase sales as well. When partnering with us, the time you once spent maintaining fulfillment can instead be used to focus on long-term growth goals.
We provide merchants of all sizes with an affordable and hassle-free fulfillment experience. With a network powered by sophisticated machine-learning technology, your brand is able to optimize inventory movement across 50+ warehouses in the US. Deliverr powers brands’ real-world customer experience with affordable next-day delivery in every major US metro, industry-leading on-time delivery, and custom services. We want you to feel empowered knowing that you have satisfied customers and in turn, build a profitable business.
If you’d like to achieve similar success to Bears for Humanity, book a meeting with our team of fulfillment experts to get started.