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Getting on Walmart Free 2-Day Shipping: Self-fulfilled vs. Fulfillment with Deliverr

Walmart Free 2-Day Shipping is the fast, free shipping program, rivaling Amazon Prime and delighting online shoppers and e-retailers across the country. But why is it so beneficial, how do you get on it, and, importantly, how do you keep up the high standards it requires?

What is Walmart Free 2-Day shipping?

The Free 2-Day shipping program is Walmart’s answer to Amazon Prime, offering Walmart customers the same free 2-Day shipping, just without any hefty membership fees. Customers receive free two-day deliveries with no membership required or minimum spend. Meanwhile, Walmart Marketplace sellers participating in the program receive:

Increased conversions

It’s no secret that online shoppers prefer free and fast delivery (who wouldn’t?) – so naturally, those offering speedy shipping guaranteed by a big name such as Walmart are seeing increased conversions and less cart abandonment.

Increased visibility

Free 2-Day Shipping products also benefit from a bright green fast shipping tag (a color, according to Shopify, related to positivity, relaxation, and safety). Your listings stand out among the 80 million products on and, even better, Walmart gives these listings organic search preference too.

Buy box edge

There are more than 15,000 sellers on Walmart, so how can you gain a competitive edge?

In the same way that Amazon promotes certain sellers, so does Walmart. If an item is sold by multiple sellers, the product page will feature one seller and group other sellers further down the page.

With customers being drawn to the featured seller, winning the buy box is the holy grail of selling on Walmart, and Walmart give Free 2-Day Shipping products a greater chance of winning.

Positive reviews

Finally, offering affordable and fast delivery is good practice regardless of any program. Quick shipping, accurate estimations, free delivery, and timely tracking information help to provide a seamless customer journey that they can’t help but rave about in online reviews and to family and friends.

Eligibility for Walmart Free 2-Day Shipping program

Sellers who fulfill with Deliverr are pre-approved for Walmart Free 2-Day Shipping.

If you self-fulfill, you’ll need to meet strict metrics to be eligible for the program. This includes;

  • On time shipping and delivery 95% or above;
  • Valid tracking rate 95% or above; and
  • Cancellation rate below 1.5% or lower.

Sellers must also have a 90-day history as a marketplace seller and a generous returns policy.

There are two ways to attain and maintain these metrics: self-fulfillment and Deliverr fulfillment – both with their advantages and disadvantages.

Self-fulfilled Walmart Free 2-Day Shipping

In-house fulfillment for 2-day deliveries involves you (the seller) sourcing, storing, picking, and shipping the products yourself. This has the added benefits of:


Online sellers self-fulfilling deliveries retain control and visibility of the shipping process – from the moment the stock reaches the warehouse to the moment it lands on the doorstep. Sellers at the beginning of their eCommerce journey will find this option useful in learning more about the fulfillment process, but as orders start to creep up and expansion begins, many online sellers find it difficult to maintain control. Be careful not to allow this to lead to poor delivery standards, missed deadlines, customer complaints, and ineligibility for shipping programs.


In-house fulfillment also avoids the added costs of an external party. However, the more you grow, the more costly in-house fulfillment becomes, with warehousing, operational and staffing costs adding up.

Also, most sellers who self-fulfill only have 1 warehouse. That means their 2-day tag coverage is limited to approximately 30% of the U.S. If sellers want to offer nationwide 2-day shipping, their costs could be considerably more expensive.

Tip: Using a fulfillment calculator can identify the cheaper option for your business, taking into account all-inclusive fulfillment providers who have no added costs, long-term contracts or hidden fees.


Outsourcing fulfillment requires integration with another platform and more software, which can be draining for a small business. As you begin to grow and expand across multiple sales channels, additional multi-channel selling tools and inventory management software become all the more necessary. You might find that outsourcing fulfillment is a more cost-effective way to access this technology without the costs of licenses and training.

Pre-Approved access to Walmart Free 2-Day Shipping with Deliverr

The alternative to self-fulfilled Walmart Free 2-Day Shipping is to go with Walmart’s fulfillment partner, Deliverr. Some of the benefits of outsourcing to Deliverr include:

Fast deliveries

Deliverr has the expertise required to get your products to customers in 2 days, using fulfillment knowledge, multiple geographical locations, warehousing space, a skilled team of employees, and software that integrates with your Walmart account. Once an order is received, it’s quickly out the door and into the customer’s hands.

100% coverage

Whereas 1 warehouse can get you approximately 30% coverage, Deliverr provides nationwide 2-day shipping coverage. That means shoppers across the U.S. will see the Free 2-day shipping tag on your listings.

Automatic eligibility

Deliverr sellers have pre-approved access to Walmart Free 2-Day Shipping, enabling you to start selling on the program more quickly. Fulfilling with Deliverr also gives you peace of mind knowing that you will always meet the delivery standards, regardless of how busy you are or how far away your customers live.

Low fulfillment costs

Cost is one of the biggest concerns for online sellers thinking about outsourced fulfillment, but it shouldn’t be. Deliverr provides the most cost-effective options to deliver your products quickly, allowing you to also benefit from discounted shipping rates, volume packaging costs, and lower warehousing expenses.

These added savings can increase your margins, enabling you to offer lower prices and invest in marketing (such as Walmart Performance Ads).

Happy customers

Deliverr aims for fulfillment that delights online shoppers. Fast shipping, high standards, and working tracking numbers throughout the entire process makes for happy customers, which creates loyal customers.


The best part of outsourced fulfillment allows you to grow your customers, product lines, and sales without worrying about what impact this might have on your ability to meet 2-day standards.

You can even expand your eCommerce business to multiple sales channels, confident that Deliverr will meet the requirements of other fast shipping programs (such as eBay Guaranteed Delivery) by using their multi-channel fulfillment platform.

Choosing the right Walmart Free 2-Day Shipping fulfillment option

Appearing on Walmart’s Free 2-Day delivery program is a no-brainer. It results in increased visibility, buy box preference, and more sales. Whether you achieve that through self-fulfillment or outsourcing is a decision with plenty of considerations, but ultimately it’s down to what best achieves results for your customers and your eCommerce business growth.

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