This year, Walmart has announced that they are reinventing what Black Friday looks like in their stores and online marketplace. Instead of having one large sales day, they’ll have three separate days filled with savings that will begin online at Walmart.com.
This is exciting news for eCommerce sellers, as the most anticipated shopping day (Black Friday) has been tripled and will begin online on Walmart Marketplace before hitting physical stores.
“[Walmart is] offering them more convenient and safer ways to shop Black Friday at Walmart, whether that’s from the shelf in one of our stores, ordering online and picking it up curbside or having it delivered right to their front door.” – Scott McCall, executive vice president and chief merchandising officer for Walmart U.S.
3 Walmart Black Friday sales events
November 4-7: Deals begin online Nov. 4 with new deals in stores Nov. 7
During the first event, Walmart will feature deals on toys, electronics and home products.
The deals will start online at Walmart.com on Wednesday, November 4 at 7 p.m. EST, with new deals going live on Saturday, November 7 at 12 a.m. EST.
Deals will appear in stores on Saturday, November 7 starting at 5 a.m. local time.
November 11-14: Deals begin online Nov. 11 with new deals in stores Nov. 14
This second event will feature deals on electronics, like TVs, computers and tablets, movies, music and items in apparel, hardlines, home and more.
Deals will start online at Walmart.com on Wednesday, November 11 at 7 p.m. EST with new deals releasing Saturday, November 14 at 12 a.m. EST.
Deals in stores will start Saturday, November 14 at 5 a.m. local time.
November 25-27: Deals begin online Nov. 25 with new deals in stores Nov. 27)
Finally, Walmart will wrap up with their final big sale event featuring even more electronics, toys and gifts across apparel and home, as well as seasonal décor favorites.
Deals will start online at Walmart.com on Wednesday, November 25 at 7 p.m. EST, with new deals released Friday, November 27 at 12 a.m. EST.
Deals in stores will begin Friday, November 27 at 5 a.m. local time.
How to prepare for the online boost in orders
1) Double check all your listings.
Ensure your listings are updated:
- Is your description the best it can be?
- Does your title have all the key words shoppers are likely to search?
- Is your pricing updated and ready to go?
- Are your photos high resolution?
Tip: Follow our overall Walmart listing best practices for some quick wins.
2) Ensure you have enough inventory ready to fulfill.
There is no excuse for going out of stock in the middle of a huge, planned sales event. You’ll lose out on sales and risk allowing your competition to get the leg up in terms of recognition and reviews. Ensure you have plenty of inventory ready to go to avoid this.
Tip: Deliverr inbounding deadlines are November 3rd when you ship directly to our warehouses.
3) Prepare for at least 2x demand, but likely more.
2020 is the year of uncertainty, but all of our data so far points to a record-breaking year for eCommerce, and we have no reason to expect any differently from this BFCM sales season. Be prepared, and plan to stay prepared throughout Q4.