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Get the


Accelerate your Amazon Sales

Join top merchants by enrolling into Amazon Seller-Fulfilled Prime


Deliverr is no longer accepting new merchants for the Amazon SFP program. However, you can set up Deliverr to fulfill your standard FBM orders on Amazon. Learn More

Join the Waitlist Go to My Account

Amazon Prime Badge

Improved search ranking

Your items will naturally rank higher in search as you add Prime tags to your listings, helping you reach more buyers.

Filter inclusion

Buyers can filter only by items eligible on Prime, providing a great way to stand out in a competitive field!

Buy box prominence

Prime can help boost your chances to win the buy box, especially when matched on price.

over 95% coverage

Show the tag to all Amazon Prime buyers.


95%+ Coverage


30%+ Coverage

The Deliverr Advantage

Deliverr intelligently distributes your inventory across multiple locations, meaning that your items will show Prime to 95%+ of your buyers.


If you were to opt into the program with just your own warehouse, less than 30% of buyers would see the badge.

The best bang for your buck

Special Fulfill Rates for your Amazon Orders

Worried about paying higher fees for your 2-day orders? Don’t be! Sellers using

Deliverr enjoy special, discounted rates for their Amazon Prime orders.

  • Phone Case

    • Item size : 3 x 2 x 4 in
    • Item weight : 1.5oz

    All-Inclusive Fulfillment Cost:

    Amazon SFP $8.15

  • Protein Powder

    • Item size : 6 x 5 x 4 in
    • Item weight : 1.25lb

    All-Inclusive Fulfillment Cost:

    Amazon SFP $8.31

  • Espresso Machine

    • Item size : 12 x 11 x 8 in
    • Item weight : 12lb

    All-Inclusive Fulfillment Cost:

    Amazon SFP $12.60

  • Computer Monitor

    • Item size : 23 x 16 x 7 in
    • Item weight : 17lb

    All-Inclusive Fulfillment Cost:

    Amazon SFP $19.86

All costs include shipping, picking/packing, order handling and packaging to any destination in the U.S.

Find out how much your items are going to cost.

Visit our cost calculator to see pricing for your items.

Cost Calculator
how to get started

How long does it take?

Day 1
Get Started

Connect your listing tool or shopping cart in just a few clicks, and explore cost previews for each item in your catalog.

Day 4-8
Send Inventory

Pick the items you want to send, and Deliverr will guide you step-by-step on how to ship to us. You can even use our discounted shipping rates!

Day 5-10
Activate Prime

Input your Amazon credentials in Deliverr, and we’ll do the rest. You’ll soon see your listings activated with the Prime tag!

Day 5-10
Start Selling

Once we receive your inventory, we will sync with Amazon so that Prime orders automatically start flowing in.

Frequently Asked Questions ?

What integrations do you support?

We currently support integrations with ChannelAdvisor, Sellbrite, Zentail, GeekSeller, SellerCloud, SellerActive, Shopify, Skubana, Listing Mirror, eComdash and SellerCloud — more to come.

How do I view costs for SFP?
All of our costs are transparent and upfront! Go into your Seller Portal in Deliverr, and visit your inventory page. Select the “Amazon Prime” cost preview — and voilà. You can also view rates by visiting our cost calculator.
How do I become eligible for the badge?

If you don’t already have access to Amazon SFP (Seller Fulfilled Prime), join the waitlist inside your Amazon account. Unfortunately, Deliverr cannot expedite your SFP approval process. If you are already approved to try Seller Fulfilled Prime, Deliverr can help you complete the SFP trial, where Amazon ensures your store is able to meet its shipping requirements for 50 orders. After the trial is over — congrats, you are officially an Amazon SFP seller!

When do we not recommend using SFP?

We don’t recommend opting into SFP if you want to purchase shipping labels through Amazon for orders not being fulfilled by Deliverr, or if you want to use your own warehouse to fulfill some items for SFP and Deliverr for others. You cannot opt into SFP in Deliverr if you are using our Walmart direct integration.