State of Fulfillment: A 2020 Holiday Q&A with DeliverrRegister Now

2019 Black Friday and Cyber Monday Recap

There was significant growth in 2019 Black Friday and Cyber Monday sales, as consumers spent a record $7.4 billion online this Black Friday. This growth is reflected in what we’ve seen at Deliverr. In 2019, Deliverr saw a 3.7x lift in daily order volume compared to a typical Friday in October or November.

In this recap, we’ll cover some of the key learnings we’ve discovered throughout the sales, including;

  1. Highest growth categories
  2. Popular categories
  3. Tips for next year

Significant sales growth

Deliverr merchants across the board saw massive growth in sales, not just from a regular Friday, but even compared to Black Friday last year. We saw roughly 3.7x the volume of our average day in November.

The most growth we saw this year compared to Black Friday last year came from a Deliverr merchant who sells electronic picture frames, followed by a merchant who sells baking tools.

Merchants from the following categories saw a higher lift in Black Friday sales in 2019 compared to last year.

  • Health and beauty
  • Food and nutrition
  • Cooking accessories
  • Games and toys
  • Arts and crafts

When it came to Cyber Monday, sales increased by a healthy amount, but we didn’t see huge outliers. The biggest sales increase compared to Cyber Monday last year was for a games seller.

Merchants from the categories below saw an increase in Cyber Monday sales in 2019 compared to last year.

  • Games and toys
  • Pet care and pet accessories
  • Novelty items
  • Health and beauty
  • Jewelry and accessories

Popular categories

Some of the top selling items Deliverr saw this Black Friday and Cyber Monday were:

  • Arts and crafts
  • Clothing (such as cold weather accessories)
  • Games and toys
  • Health and beauty

Tips for next year

As you begin planning your 2020 sales strategy, consider investing in the categories above and using tools like Walmart’s new BSR feature to find popular items.

The merchants we consistently perform the best in terms of sales, search prominence, and overall metrics also offer fast shipping on their listings and storefronts.

That includes;

We recommend merchants invest in fast shipping in 2020 not just to prepare for big days like Black Friday and Cyber Monday, but to keep your sales healthy all year round.

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