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7 Reasons To Work With Influencers To Promote Your Brand


The power of social media influencers is no secret, and in a world where over half (54%) of the population use social media on a daily basis, averaging at least two hours and 25 minutes a day, is it any wonder?

Both bloggers and influencers are frequently employed to help brands connect with new audiences and to promote their products outside traditional marketing channels. Yet despite this, so many businesses are still not aware of the impact that the right influencer can have on boosting sales and securing better-qualified leads.

And these are just a couple of the key benefits. In this guide, we’re going to look at seven reasons that your business needs to be working with an influencer to help promote your brand this year.

1. Influencers can create content for you

No matter how big or small your business, creating strong and engaging content can be one of the most time-consuming and challenging aspects of your marketing strategy. However, if you partner with an influencer, they take on a lot of this burden for you.

This is because their job is to create great content that they know their audience will enjoy, covering everything from blog posts and pictures to videos and regular updates.

You can arrange and agree on the types of content you’d like to share beforehand, and then all you have to do is approve the content before they send it out. This can free up your time to focus on other important areas of your business. Not to mention influencers know better than anyone what their audience wants to see. Therefore, the content is going to be right on the money.

2. They know more about your audience than you do

As we said above, influencers know your audience better than you do, whether you want to admit it or not. After all, their life is dedicated to sharing content and engaging with people online. This gives them the experience and skills to know what works and what doesn’t.

They know how to create content that resonates with their followers, which means your target audience is more likely to engage with your brand and, ultimately, more likely to purchase your goods or services.

3. You’ll gain access to new audiences

One of the best reasons to work with an influencer is that they can give you access to untapped audiences and help you to gain new followers. This is particularly true if you’re working with micro-influencers rather than huge celebrities with large followings.

By working with smaller influencers who have a very niche but active community, it’s easier to tap into their passions and shared interests and encourage them to engage with the content. What’s more, you can rely on influencers to cast a wider net and raise more awareness of your brand, products, or services.

For example, there are plenty of fashion influencers out there, but if you sell a more niche product such as sustainable shoes, choosing a micro-influencer to help promote these can help you reach not just fashionistas but also those who care about the environment, opening you up to two potential audiences.

4. They can help to increase your followers

Following on from the last point, influencers can draw awareness to your brand, which can then lead to you getting more followers. This can occur naturally as their audience becomes curious about your band and chooses to follow you. It could also be a result of an incentive such as running a competition where the audience is encouraged to follow your accounts in order to be entered into the draw.

Either way, influencers can help you to build a more ready customer base by encouraging people to follow and engage with you. And let’s face it, lots of people are influenced by the people they follow online and are therefore very open to suggestions.

5. Influencers can bring credibility and help put your brand on the map

Working with a social media influencer can be the ideal way to give your brand credibility and even put you on the map if your business is relatively new.

After all, brands don’t exist in a vacuum. They need an audience, customers, and, believe it or not, competition. Influencers can help you to compete with those in your niche, giving your brand the upper hand by getting your name out there and showing their followers that they are happy to use your goods or services.

What’s more, people don’t tend to react well to self-promotion and advertising, such as posting content about your own product all the time. However, they are more inclined to trust the reviews and opinions of others, especially the influencers they choose to follow on social media.

6. You can improve your SEO through influencer marketing

One of the lesser-known advantages of working with social media influencers is that you can actually boost your search engine optimization (SEO) efforts. This can be done in a number of ways, including:

  • Encouraging their audience to go over to your website, thus boosting the amount of quality traffic to your web pages. This can help to increase your rankings
  • The influencer will include referral links to your website in their content (such as Facebook posts, Youtube videos, etc.), which can help with link building
  • Their audience is more likely to engage with, share, and comment on your content which helps to increase its visibility
  • Content shared by your influencer could be mentioned or relayed in other sources. For example, another blogger, website or platform might choose to comment and link to your goods or services as recommended by your chosen influencer 

7. Influencer marketing isn’t going anywhere

Finally, you should work with an influencer to boost your brand because influencer marketing is not going anywhere! It’s highly likely that your competitors will be using influencers to promote their goods or services at some point in the future, so you need to be doing the same if you hope to stay ahead of the game.

And if none of the other reasons above has convinced you that you need to utilize influencer marketing yet, this should! Influencer marketing is here to stay, and you can’t risk falling behind just because you didn’t think it was worth it. 

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