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Choosing the Best Marketplace to Sell On: A Side-by-Side Comparison

As an eCommerce retailer, you have plenty of platforms to choose from when it comes to selling your products online. But while options can be liberating, they can also cause confusion and delays. With so many choices, how can you make the best decision for your brand?

Each online marketplace has its own set of pros and cons. We’re here to help you sort through all the data to give you the knowledge to make the best decision for your business. Keep reading for a side-by-side comparison of some of the best marketplaces to sell on (bonus: Deliverr offers direct integrations with all of them!).

Choosing the best marketplace for your brand

Before we dive into the best online marketplaces to sell your products on, it’s worth describing what a marketplace is and why it differs from your owned eCommerce platform. Firstly, an eCommerce platform is a stand-alone website that sells products, while an online marketplace is like a digital flea market. You can sell your products on it, but there are usually fees you have to pay.

Online marketplaces are beneficial because shoppers are likely already familiar with them. When shoppers already know to head to Amazon, it makes it a great place to sell your products! You remove the issue of competing on search engines and focus on performing well on the online marketplace you choose. 

No matter which marketplace you choose, the platform will expose new audiences to your amazing products. In the end, you’ll reap benefits from increased sales.

1. Amazon

It only feels right to start with a popular classic: Amazon. In May 2021, Amazon had over 2.5 billion desktop and mobile visits. The marketplace continues to grow everyday, and that’s mainly due to the fact that Amazon has the trust of consumers. Amazon promises that consumers will be satisfied with their orders, or they’ll fix any problems that come up.

Plus, in a time when deliveries are taking weeks for consumers to receive, Amazon Prime is known for consistent, speedy deliveries. There are even memes summarizing the consumer perspective of Amazon.

Consumers obviously love Amazon, but so do retailers. The marketplace is simple and easy to use. You can forget about Search Engine Optimization (SEO), website design, and checkout conversion optimization. All you have to do is list your products on Amazon. The game just got a whole lot simpler! When you sell on Amazon, you increase the visibility of your products and attract new consumers.

However, Amazon does have some drawbacks. For example, you’ll have to pay a variety of fees to use the platform, including fulfillment, management, and vendor fees. Also, with Amazon being such a popular online marketplace, you’ll face a lot of competition. You also lack control over the platform (unlike having your own eCommerce website), and Amazon gets access to all your data.

2. Etsy

If you sell hand-made items and vintage products, Etsy is the perfect marketplace for you. Etsy has 2.5 million sellers and 50 million buyers, so it’s a very popular online marketplace. One of the benefits of Etsy is that just by selling your products on this marketplace, you have a targeted audience for your niche. Only certain products can be sold on Etsy, but once shoppers are on the platform you know they’re looking for products like yours.

Another reason Etsy is so popular is that it has low listing fees. Etsy only charges 20 cents per listing for four months. This is why it can be a great platform for beginners. Plus, you can also use Etsy’s paid advertising features to make yourself stand out from the other retailers on the platform. 

Overall, Etsy is easy to set up and a lot of consumers love the platform. Etsy was ranked high in customer satisfaction with 80 in the most recent American Customer Satisfaction Index (ACSI).

So what are the cons of selling on Etsy? One of them is that even though listing fees are low, there is a 5% charge on all transactions. Plus, you have to manage your shop’s SEO. Finally, another con is that Etsy retailers are likely to experience slow shipping (but keep in mind, this can be avoided when working with Deliverr for Etsy specifically).

3. eBay

eBay has been around since 1995, but it still has over 183 million active buyers. eBay is simple to navigate, making it easy to sell your products on the marketplace. You can create a free account to instantly access millions of consumers who are ready to buy.

Plus, eBay consumers also really love shopping on the platform. eBay ranked just below Etsy and Amazon in the most recent American Customer Satisfaction Index (ACSI). While Etsy ranked 80 and Amazon ranked 79, eBay ranked 77 in customer satisfaction. 

Other benefits of eBay are that you have a global reach on the platform, and it’s integrated with PayPal, making it easy for you to accept payments. 

However, like every online marketplace, there are drawbacks to eBay. For example, the marketplace has unstable fees, and you may end up having to pay far too much in fees. Plus, there are issues with consumers not paying on eBay. You may think you made a sale, only to find out later that the consumer never paid

Which Marketplace is Right for You?

Choosing the right online marketplace for your brand isn’t easy. But we want to let you in on a little secret: You don’t have to choose just one!

You can sell on both Amazon and Etsy, for example, if you want to reap the benefits of both marketplaces. Using a multi-channel approach will expand your consumer base, and it will give you options in case you have any issues on one platform. If Etsy shuts down for some reason, you’ll still have your Amazon listings to keep you going.

You can also use online marketplaces in conjunction with your eCommerce website. Just because there are online marketplaces to choose from doesn’t mean you shouldn’t have an online eCommerce store. Having your own online shop helps with branding-building and brand recognition. Plus, you benefit from more marketing opportunities and reduced fees.

When it comes to choosing an online eCommerce platform, you don’t have to take just one route. Rather than thinking about only using one marketplace, think about how using a combination of marketplaces plus your own eCommerce store can benefit your business.

Wrapping Things Up: Deliverr & Marketplaces

Piggybacking off of the last section, if you do choose to sell on multiple marketplaces, it’s important to understand that you do not need to have a different shipping system for each marketplace. Things can get confusing, so it’s important to work with a fulfillment partner that can integrate with all of these different marketplaces. You can check out the integrations Deliverr offers here  or schedule a call to learn more here

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