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Looking to Pivot Careers? Why You should Consider Jumping on the eCommerce Bandwagon

When the COVID-19 pandemic began in 2020 and everyone was forced to stay at home, eCommerce sales grew by over 30%. The pandemic caused consumers to adapt to shopping online, and because of that, the eCommerce sector benefited from tremendous growth.

However, even before the pandemic, many shoppers preferred to visit stores virtually because it’s faster and easier than going into a brick-and-mortar location.

That’s why now is the perfect time to explore eCommerce if you’re considering a change in your career. By 2022, eCommerce revenue in the U.S. is expected to reach $479 billion

As eCommerce businesses grow, they hire more people. According to the Bureau of Labor Statistics, eCommerce Specialists have a growth rate that is much faster than average (20%) between 2018-2028

With such unlimited potential in the industry, below outlines why you should consider jumping into an eCommerce career: 

Is eCommerce a Good Long-Term Career?

The sector has a variety of great job opportunities, and the amount of knowledge you can gain from an eCommerce career is unmatched. In your typical job, you only get exposure to one area of the enterprise, but in eCommerce, you learn about the entire business. This job experience teaches you to think like a general manager. 

Here are some aspects of the business you could potentially learn about in the eCommerce industry:

  • Customer service
  • Technology
  • Project Management
  • Data Collection 
  • Data Analytics
  • Search Engine Optimization (SEO)
  • Marketing & Advertising
  • Design
  • Artificial Intelligence (AI)
  • Supply Chain
  • Up-selling & Cross-selling

In the eCommerce industry, you’ll have the opportunity to learn a variety of important professional skills that will help you continue to advance in your career in the future, both within the field of eCommerce and outside.

What Does an eCommerce Specialist Actually Do?

When you’re looking to change careers, it’s important to consider if you’ll actually be happy in your new job. We typically spend 40 hours or more working per week, so the job should be something you enjoy doing.

If you were to become an eCommerce Specialist, your job would be to create and implement strategies for online transactions as well as work on strategies for logistics (since this is directly connected to the success of your sales). In addition, you would also contribute to the marketing for the continued growth of the company.

Here are some job duties you would be responsible for as an eCommerce Specialist:

  • Write and edit marketing content, including product descriptions 
  • Identify and implement SEO best practices
  • Monitor changes in product sales and consumer behavior
  • Work closely with a variety of teams and offer support, for example, Google Analytics, Paid Ads, Media Marketing, and more
  • Research business opportunities
  • Analyze data and identify areas needing improvement 
  • Ensure that the fulfillment of the company’s products and/or services is streamlined.

To be successful, develop an awareness of the online digital space and the various tools and techniques that enterprises use to market. 

How Do I Get a Job in eCommerce?

Let’s first look at how much education an eCommerce Specialist needs:

  • 66.1% have a bachelor’s degree
  • 5.9% have a master’s degree

However, even though many eCommerce Specialists have degrees, it’s possible to become one with a high school education or GED. 

If you want to continue your education through online courses to beef up your resume for an eCommerce Specialist role, focus on the following skills and subject matters:

  • eCommerce Industry
  • Search Engine Optimization (SEO), especially eCommerce SEO
  • Communications (written, design, and video)
  • eCommerce platforms and technical tools, for example, WooCommerce, Shopify, BigCommerce, and Amazon
  • Pay-per-click (PPC) ads
  • Content, Email, and Social Media Marketing (or really any type of digital marketing)
  • Conversion Optimization
  • Website Training

Although we’ve mainly been talking about hard skills (quantifiable knowledge), soft skills are also essential for landing an eCommerce role. Soft skills do not apply to one specific job or line of work but are universal. 

Soft skills include interpersonal skills, creativity, adaptability, emotional intelligence, persuasion, and collaboration. Don’t hesitate to include soft skills on your resume! After all, when it comes to eCommerce especially, you often have to be quick on your feet and resolve issues for customers on the spot, so this is a crucial soft skill.

For example, you could include: 

  • Communication
  • Time Management
  • Organization
  • Attention to detail
  • Multitasking
  • Strategic Thinking
  • Problem Solving
  • Conflict Resolution

As far as job experience, many entry-level eCommerce Specialists require or benefit from previous roles such as:

  • Sales Associate
  • Customer Service Representative

No matter what your job experience is, it doesn’t hurt to work on your resume and complete relevant courses. It only takes one eCommerce business to hire you, and then you’re in and developing essential professional skills! 

What is the Earning Potential of an eCommerce Career? 

This varies greatly – do you own your own eCommerce business, or are you a specialist who works for a larger eCommerce company? Rather than ask the question of what a salary might look like, it’s best to consider the earning potential. 

We spoke with an eCommerce specialist, Dan Rogers, who dabbles in both consulting and running his own store selling through Amazon, in our article here. In short, he began selling on Amazon four years ago and now makes five figures per month just through Amazon. He breaks down his expenses — marketing and advertising, Amazon fees, etc. — to show the earning potential you can have in this business. Check out the full story and eCommerce earning potential guide here.

Jump on the eCommerce Bandwagon

There’s no better time than now to consider a switch to a virtual career. Unfortunately, Covid-19 is still putting restrictions on our society, which is causing the eCommerce industry to grow like wildfire. If you’re looking for a new career that you can work at your own pace from the comfort of your home, eCommerce is the field for you.

Who knows, maybe someday you’ll be opening your own eCommerce store!

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