This is a guest post from Matt Lurie of SellerActive. SellerActive is a multi-channel eCommerce management platform that helps businesses grow their product reach on Amazon, Walmart, eBay, and more. Build a centralized product catalog and bulk upload new listings to multiple channels, and use automated repricing technology to set pricing rules that maximize sales margins. SellerActive can help you automate manual tasks, expand your online presence, and grow your business. All images are from SellerActive and used with permission.
Right now is an exciting time to run an eCommerce business. New apps, platforms, marketplaces, and digital solutions are launched on a daily basis, outpaced only by the emergence of new consumer audiences, habits, and trends.
For sellers, these changes pose enormous opportunity. But all this “new” can be a lot to keep up with. How do you ensure you’re using the optimal tools and services for your unique business needs?
To help you answer that question, we’ve put together a list of five of the most useful eCommerce marketplace integration tools and services any seller can harness right now. These solutions make it easy to sell on multiple marketplaces at once, manage your resources and inventory, streamline your operations, and stay ahead of the competition.
1. Inventory management: SkuVault
No one likes sellouts. Inventory shortages frustrate customers (and would-be customers) and deprive sellers of the ability to sell at their fullest capacity. To succeed in multiple marketplaces and avoid overstocks and sellouts, you’ll need tools to keep an accurate count of current inventory. The best inventory management solutions also help you hone your competitive edge by providing detailed stock and sales data.
SkuVault goes above and beyond with a suite of options and controls designed to save time and frustration when locating items, ensuring accurate inventory levels, organizing purchase orders, performing quality control, and more. Features include real-time multi-channel synchronization, interactive wave picking, product kitting, and advanced inventory reporting.
2. Hosted eCommerce: BigCommerce
The days when every eCommerce business needed its own website are over. Today, plenty of sellers can and do find success exclusively as third-party merchants on marketplaces such as Amazon, eBay, Walmart, Jet, and Etsy.
That said, there are numerous benefits to maintaining your own independent storefront: there are fewer fees to pay, you don’t have to share the space with competitors, your business isn’t constrained by the whims of the market, and you can completely control your customers’ shopping experience. For a seller with a strong brand and well-established product niche, an online store can generate serious sales.
Yet, many eCommerce businesses choose not to launch their own online shops, assuming there’s too much cost and complexity related to building and maintaining a website.
BigCommerce is here to prove these sellers wrong. The hosted storefront platform provides everything a seller needs to build an eCommerce site, drive traffic, and convert visitors into repeat customers. On top of all that, BigCommerce users can effortlessly connect their stores to major marketplaces and list their products on eBay, Amazon, Facebook, and even Instagram.
There’s a reason—dozens of reasons, in fact—that merchants on the platform experience year-after-year growth in excess of 25%.
3. Shipping and rate shopping: Desktop Shipper
Given that you’re reading this article on the Deliverr blog, you probably already use (or are considering using) one of the top eCommerce fulfillment solutions. If you’re expanding into a new channel in which you don’t have the choice to outsource fulfillment, however, you’ll need to determine the best approach to shipping and rate shopping.
It’s a simple fact that the more sales you make, the more packages you need to send out, and fulfilling each order takes time and money. Moreover, with consumers demanding faster and cheaper deliveries, as well as fierce competition from businesses offering next- or even same-day turnaround, multi-channel sellers need to provide their customers with the best possible delivery options.
This is why proficiency in shipping and rate shopping is so important for any eCommerce operation. Real-time rate shopping removes the guesswork from choosing the fastest, cheapest carrier and service every time. It also gives you the power to accurately price shipping and offer your customers greater flexibility during checkout.
As far as tools and services go, we recommend Desktop Shipper. This sophisticated—and affordable—cloud-based software lets you comparison-shop live between carrier rates for a variety of shipping companies, including USPS, UPS, DHL, and many more. You can instantly choose the cheapest option from all carriers, batch-print shipping labels, and automate time-consuming shipping research right from inside the app.
4. Accounting: QuickBooks and QuickBooks Online
Every eCommerce business needs an accounting solution, and for our money, there’s no better product on the market than QuickBooks. The number one accounting software remains popular for its flexibility, scalability, affordability, and ease of use. Regardless of the size of your business or the level of your accounting expertise, QuickBooks is almost always a great choice.
Whether you prefer QuickBooks’ Online or Desktop product, you can easily connect accounts and efficiently synchronize sales. Key features for multi-channel eCommerce operations include automatic synchronization of sales with accounting data, and the option to export or upload data in order to track sales and expenditures across multiple marketplaces.
5. Total multi-channel control: SellerActive
Yes, we’re including ourselves on this list—not as a mere act of self-promotion, but because our solution complements each of the tools above.
SellerActive’s repricing and channel management capabilities synchronize with your inventory, storefront, shipping, and bookkeeping software, so you can retain full operational control of your eCommerce sales everywhere you do business.
We currently offer more than two dozen integrations with services across the eCommerce lifecycle—from order management to fulfillment to accounting—and we’re continually working on adding more to meet our users’ changing needs. Everything related to your listings and orders is consolidated into a single platform. In the words of one of our customers, “it’s like having two extra employees whose full-time jobs are managing my inventory and pricing.”
One key SellerActive feature worth mentioning here is our algorithmic and rule-based repricing functionality, which taps directly into eCommerce channel APIs. With an automated always-on or conditional pricing strategy, you’ll capture more Buy Boxes and never miss an opportunity to outperform your competitors—without ever needing to lift a finger.
With these tools in place, any seller can set the most time-consuming, frustrating aspects of multi-channel eCommerce on autopilot and focus instead entirely on growing business. Rather than keeping up with trends, you’ll be setting them.