You can have profound marketing strategies, a compelling website, and an exceptional customer service team—but making sure you can accept payments is arguably the last (but most important) key to success. Fortunately, there are plenty of options for receiving payments online. Whether you use an existing platform or build your eCommerce site from scratch, make sure to prioritize your payment needs. This article will help your brand find the right option in a sea of possible choices.
Stax is quickly making a name for itself amongst businesses that see a large number of sales each month. What’s cool about Stax is that it’s a subscription-based product, so you pay a flat monthly fee for its services (you see now why this is a great option for those with a high volume of sales!). A few other features include:
- 0% markup on interchange fees
- Ability to send invoices via email or text, offering consumers multiple ways to pay
- Capacity to create customer profiles to easily review transaction history and plan for the future
- The option to pass credit card processing fees onto your customers
- Same-day funding so that you can receive your payments within 24 hours
- Integrations with your current marketplace (including BigCommerce, Salesforce, WooCommerce, and more), POS system, or utilize one of Stax’s templates
- Ability to utilize up to $500,000 in processing each year
- Integrations with QuickBooks so you can keep your consumer and employee payments all in one place
Stax also includes many of your expected features like analytics. This can help your brand better understand the busiest times consumers are buying, their preferred payment option(s), and more.
PayPal started out as a tool for individuals, but it has quickly become one of the most popular options for eCommerce businesses. Typically, businesses will couple PayPal with another payment processing tool to make the checkout more convenient for a larger pool of customers (since so many already use PayPal for personal expenses). However, what many don’t realize is that it’s also possible to utilize PayPal with credit/debit cards, Venmo, and more.
A few additional key benefits include:
- Fraud and seller protection capabilities to ensure your money is safe
- Integrations with accounting software, like QuickBooks
- Ability to easily collect donations both online and in-person
According to PayPal, consumers are nearly 3 times more likely to complete their purchase when Paypal is available at checkout. Once again, PayPal has credibility behind it, making it widely trusted by consumers.
As QuickSprout mentions, this is probably your best option if you’re a startup business because it’s so easy to use and integrate with almost any online store including Shopify, BigCommerce, WooCommerce, and more. Prices do vary, however, so visit their website to learn more.
Stripe is another option that has been around and popular for years, also giving it an heir of trustworthiness. According to their website, there are four pillars that make Stripe unique, shown in the screenshot below:
Stripe is one of the best options on the market for those who sell both domestically and internationally. Their team is based all over the world and they accept payment from 135+ currencies and 35+ countries. Of course, Stripe also offers all of your usual must-have features, such as seamless integration with the big names like Shopify and BigCommerce, and the option to set up recurring payments, analytics options, fraud protection, and more.
The best part about Amazon Pay is that many of your customers may already have an active account on this platform, and with Amazon Pay, these same customers can easily checkout using stored information. In other words, it’s extremely convenient. This eliminates barriers to purchasing—thus helping to keep your sales growing.
Rather than list out all of the pros and cons, below is a graph from Nerd Wallet that summarizes some key points:
For web and mobile payments, Amazon Pay will cost you, the merchant, 2.9% plus 30 cents per transaction. For international payments, you’ll see a higher fee. It’s also important to keep in mind that while Amazon Pay does integrate with the big players like Shopify, WooCommerce, and BigCommerce, it does not integrate with Squarespace and Wix.
Although American Express doesn’t have a huge market share compared to other online payment gateways, it can bank on something valuable: consumer trust. While American Express is not as widespread as some other credit card companies, it enjoys a high satisfaction rate in the industry and tends to focus on higher-income consumers. If you sell to a more affluent audience, this is a great option to consider. A few key features include:
- American Express can accept over 120 currencies, making it a huge advantage for attracting international customers
- They offer what they call tokenization service, which eliminates the need to store credit card account numbers, helping improve the customer experience
- A customer’s transaction is now instant
As with many of the others on this list, this payment method has fraud protection, 24/7 customer support, and the ability to work with many payment processors and different add-on features.
In the US, Apple users now account for 60% of the population—making the payment option a major opportunity for eCommerce brands. Apple Pay works as a mobile wallet when consumers are on the go and is a one-click payment on websites that accept this payment option. Customers using mobile can even check out with Apple Pay using face/touch identification—enabling an easy and seamless purchase process.
Apple Pay utilizes a tokenization system to keep data secure. Meaning, once a user provides their credit card information to the platform, the device transmits a message with the issuing bank to provide a randomly generated number or token for that card. This keeps information impossible to breach from hackers, thus keeping customers’ financial data safe and providing a speedy process.
When it comes to getting paid for your eCommerce products and services, you have plenty of choices. In short, if incorporating more options into your checkout process makes buying from you faster and more convenient, you’ll likely see a boost in sales. So take the time to find the right payment option for your eCommerce store—it’s worth it.