Walmart’s free 2-day shipping is their answer to Amazon Prime. It’s poised to present a huge opportunity for eCommerce sellers to succeed with fast shipping.
We’ve already seen massive results from sellers using Deliverr fulfillment services to enable Walmart 2-day, including winning the buy box and driving sales.
This article will go over what Walmart 2-day shipping is, challenges to entry, and how to use fast shipping tags to convert shoppers into buyers.
What is Walmart 2-day shipping?
Walmart 2-day is a fast shipping program that guarantees nationwide delivery within 2 business days for the contiguous United States. It’s completely free for shoppers, with no minimum purchase.
If you’ve enabled the 2-day fast shipping tag on your listings, it will appear in 3 different places for buyers to see.
- Search results: When users search for products
- Item description: When users check product pages
- Above the “add to cart” button: When users make a buying decision
Why to enable Walmart free 2-day shipping
As Amazon begins focusing more on their own private labels, it’s becoming more dangerous for eCommerce sellers to sell exclusively on one marketplace. Walmart is an excellent place to branch out, with quickly increasing eCommerce sales and $122.7 billion in revenue in Q1 2018.
According to TechCrunch, 60% of sellers plan to diversify to other channels, with Walmart emerging as the most preferred marketplace, followed by Shopify and eBay.
Walmart is shifting focus to fast and free shipping, and has architected their website around their fast shipping tags. This is an early warning sign that fast shipping will play a key role in being a successful Walmart seller, so it’s important to get in ahead of your competition.
In order to stand out, sellers must focus on their visibility in search results.
The heavy focus Walmart is placing on fast shipping means buyers are likely to filter for fast shipping tags, and see 2-day delivery items with reduced competition.
There are 5,632 listings for a “Lenovo laptop” on Walmart. In comparison, when you click the highlighted 2-day shipping option, that number drops down to 108.
Fast shipping tags eliminate 98% of the competition for this search term.
So, listings without fast shipping tags will either be eliminated from filtered results completely, or be pushed down to the bottom since Walmart.com focuses on fast shipping even in regular search results.
Stop competing on price
If you take a look at the results for “large dog crate” below, you’ll notice that the items with free 2-day shipping tags are among the most expensive…yet they rank highly in search results.
This shows us that both the Walmart.com platform as well as their buyers value 2-day shipping, and are even willing to pay a premium for it.
We have seen sellers get more than a 100% lift in sales as a result of enabling Walmart 2-day shipping. With results like that, this is something no eCommerce seller can afford to ignore.
How to Get the Walmart Free 2-Day Shipping Tag
Getting on Walmart 2-day poses some challenges, since to be eligible you need to ensure nationwide 2-day shipping for free.
Sellers must carefully weigh the cost and profitability of shipping options, and analyze whether the added conversions from fast shipping tags will offset any added cost.
There are 2 ways to enable Walmart 2-day shipping: seller-fulfilled and Deliverr.
How to get a seller-fulfilled Walmart 2-day tag
If you decide to go the seller-fulfilled route, you need to be able to fulfill orders across the continental US within 2 days. You’ll also have to ensure you maintain;
- >95% on-time shipping
- >95% on-time delivery
- >95% valid tracking rate
- <2% cancel rate
- 100 or more fulfilled orders in the past 30 days
If sellers want to fulfill themselves, they must go through a rigorous, multi-month approval and testing process to ensure 0 days lag, expedited shipping, and free shipping.
The easy way to enable Walmart 2-day
Deliverr integrates directly into Walmart Free 2-Day Shipping, allowing sellers to set up an account in under 2 minutes to get 2-day shipping coverage nationwide.
Our sellers enjoy fast onboarding, a streamlined process, and increased conversions upon activating the 2-day shipping tags on Walmart.
Deliverr sellers can enable Walmart 2-day shipping in 2 simple steps.
- Reach out to your Deliverr account manager and we’ll whitelist you for the program.
- Go through a quick setup (ie. applying shipping overrides to their items).
Participating SKUs should reflect fast shipping tags within 24 hours.
Let us handle the logistics that’ll get (and keep) your 2-day shipping tags, and watch your Walmart conversions soar.
2-day shipping in 2 minutes or less 🙂
[Webinar] Walmart Free-Day Shipping: Everything You Need to Know
Bonus: Introducing Walmart Performance Ads
Another bonus of working with Deliverr with Walmart 2-Day is you get exclusive access to Walmart Performance Ads. These ads will appear across Walmart on desktop, mobile, and app, boosting visibility at the right time for conversions.
- Efficient, CPC native advertisements on Walmart.com
- Served to specific shoppers throughout the purchasing funnel
- Send buyers directly to your product page to shorten path to purchase
Deliverr sellers can monitor and control their ads themselves, and get access to unlimited campaigns for up to 300 SKUs. You’ll be able to track ad impressions, set your own CPC, and monitor ad spend versus purchases.
All you’ll have to do is:
- Create a campaign
- Enter a name, budget and timing
- Select your items
- Go with recommended CPC or set your own
- Schedule your campaign
Performance ads, paired with the fast shipping tags, will help to put your items in a strong position throughout the Walmart marketplace.