Walmart has rolled out a sleek new website design that rewards sellers for shipping quickly. Here’s what built up to the new design, the significance of Walmart 2-day shipping, and how it affects sellers.
Walmart has long emphasized their 2-day shipping to stay competitive with marketplaces like Amazon and eBay for a while. Unlike Amazon Prime, Walmart does not require buyers to buy a membership to get 2-day free shipping.
Here is a snapshot of their previous website design with 2-day shipping clearly displayed.
The new, clean redesign has kept their fast shipping prominent. Walmart’s new website design makes it incredibly easy for buyers to filter by 2-day shipping, straight from the homepage. Out of all the filters, 2-day shipping is highlighted in green and at the top of the list.
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It also shows 2-day shipping options in search results themselves. Take a look at how 2-day shipping is shown in bright orange and blue when we search for a “mop” in Walmart.
New website gives preference to products with Walmart Free 2-Day Shipping
When searching for “Mop” in their old website, without adding any filters, we see 5 out of 10 results feature the 2-day shipping tag.
When searching for “Mop” in their new website, without adding any filters, we see 10 out of 10 results all have the 2-day shipping tag.
Note that these are the results for “Show all,” not just “2-day shipping.” We have to scroll down to the third row to see a single product that doesn’t offer 2-day shipping.
What does this mean for sellers?
All signs point to Walmart making 2-day shipping a norm. This is a great opportunity for sellers to differentiate themselves on Walmart.com by offering 2-day shipping to their customers. If sellers do that, we believe their Walmart sales will go up as it will allow them to highlight their products side-by-side with Walmart’s owned inventory.